Documentation & Integration Guide

Master Every Feature of CalLink

Learn how to generate direct add-to-calendar links, collect qualified attendee leads with RSVP forms, track platform conversions, and automate event creation via REST API.

Getting Started in 3 Steps

How the CalLink link generator works

1

Enter Details

Provide title, start and end dates/times, location (physical address or video link), and description.

2

Instant Links

CalLink instantly generates one-click URLs for Google, Outlook, 365, Yahoo and Apple .ics files.

3

Share & Distribute

Copy individual links, download the QR code, embed HTML buttons into newsletters, or share the public landing page.

What is Included in the Free Tier

Two ways to use CalLink for free: standalone direct generator or registered free account

100% Free
Direct Generator (No Account)
Instant access
  • Unlimited direct link generation for Google, Outlook, 365, Yahoo & Apple .ics
  • Responsive HTML button template ready for newsletters & transaction emails
  • 100% browser-based calculations, zero data retention, zero ads
Registered Free Account
Free signup
  • 1 active saved event with a hosted public invitation page (/e/:id)
  • Up to 50 tracked calendar additions tracked in your dashboard
  • Limited live analytics (global views and total clicks in real time)
Privacy & Flexibility: You can use CalLink 100% anonymously without creating an account for one-off links, or create a free account to save your first event, host its public landing page, and track its first 50 calendar additions.

Supported Calendar Services & Standards

Universal compatibility across every major calendar platform

Google Calendar

Opens Google Calendar directly with pre-populated event details ready to save.

Outlook.com / Live

Deep-links into consumer Outlook.com and Hotmail calendar creator.

Microsoft 365 (Office 365)

Targeted endpoint for corporate enterprise Microsoft 365 business accounts.

Apple Calendar & Fichiers .ICS (iCal)

Generates RFC 5545 compliant UTF-8 standard iCalendar (.ics) files for Apple devices and local clients.

Email Newsletter & Campaign Integration

Increase event attendance rate by up to 35% with 1-click email buttons

To embed clickable add-to-calendar buttons inside transaction or marketing emails (Mailchimp, Brevo, Sendgrid, HubSpot), use our bulletproof HTML template:

email-buttons-template.html
<!-- CalLink Email Calendar Buttons Template -->
<table cellpadding="0" cellspacing="0" border="0" style="margin: 20px 0; font-family: Arial, sans-serif;">
  <tr>
    <td style="padding-right: 8px;">
      <a href="https://cal-link.com/r/EVENT_ID/google" target="_blank"
         style="display: inline-block; background-color: #2563EB; color: #ffffff; padding: 10px 16px; border-radius: 8px; font-size: 13px; font-weight: bold; text-decoration: none;">
        + Google Calendar
      </a>
    </td>
    <td style="padding-right: 8px;">
      <a href="https://cal-link.com/r/EVENT_ID/outlook" target="_blank"
         style="display: inline-block; background-color: #0284C7; color: #ffffff; padding: 10px 16px; border-radius: 8px; font-size: 13px; font-weight: bold; text-decoration: none;">
        + Outlook
      </a>
    </td>
    <td>
      <a href="https://cal-link.com/e/EVENT_ID" target="_blank"
         style="display: inline-block; background-color: #1E293B; color: #ffffff; padding: 10px 16px; border-radius: 8px; font-size: 13px; font-weight: bold; text-decoration: none;">
        + Apple / iCal (.ics)
      </a>
    </td>
  </tr>
</table>

Public Invitation Landing Pages & Branding

Host a branded public invitation page for every event

PRO

Every event saved under a Pro or Business account generates a dedicated, mobile-friendly landing page at:

https://cal-link.com/e/<EVENT_UUID>
Custom Brand Colors

Set your primary brand color HEX code.

High-Res Logo Upload

Upload official logos automatically rendered on invitation pages and inside QR codes.

Custom Form Builder & RSVP Registration

Build custom attendee questionnaires and qualify leads before calendar sync

PRO

The RSVP and Custom Forms module allows you to introduce a mandatory or optional attendee registration step before guests unlock 1-click calendar sync buttons on your public invitation page (/e/:id).

6 Configurable Question Field Types

No-code visual form builder
Short Text

First name, company, job title, city...

Long Text / Paragraph

Expectations, open questions, bio...

Phone Number

International format for SMS reminders or WhatsApp alerts.

Single Choice (Dropdown)

Select one session slot, workshop, or attendee role.

Multiple Choices (Checkboxes)

Select multiple interest tags or workshop topics.

Consent Checkbox / Opt-in

Mandatory or optional consent for GDPR & newsletter.

Reusable Across Multiple Events

Build form templates in your dedicated hub (/forms) and assign them across multiple events with 1 click, or refine questions without disrupting past records.

Tier Quotas (Pro vs Business)

The Pro plan includes up to 5 custom forms with 5 questions per form. The Business plan unlocks unlimited custom forms and unlimited questions per form.

1. Secure Capture
Strict input sanitization, duplicate handling, and field validation.
2. Contacts CRM
Inspect each guest with full itemized answers in a dedicated modal view.
3. CSV Export
Download complete lead datasets and custom replies in CSV (Business plan).

Manage your Forms in your Dashboard

Access the visual builder, preview questionnaires in real time, and attach them to your active events.

Go to Form Builder

Real-Time Analytics & Conversion Tracking

Track engagement and attendance rate across every platform

PRO

The CalLink Analytics dashboard provides two levels of insight depending on your plan:

Essential Tracking (Free Tier)Free
  • Total page views on hosted landing page
  • Overall clicks and interactions count
  • Live counter up to 50 calendar adds
Advanced Intelligence (Pro & Business)PRO
  • Full conversion funnel (Views vs Confirmed Adds ratio)
  • Granular breakdown by calendar provider (Google, Apple, Outlook, Yahoo)
  • Separate QR scan tracking and date-range filters
  • Conversion FunnelRatio between invitation page impressions and calendar additions to estimate attendance rate.
  • Calendar Engine BreakdownExact breakdown of clicks on Google, Outlook, 365, Yahoo and Apple.
  • QR Code Scan AnalyticsSeparate tracking for attendees scanning printed or projected QR codes.

Dynamic Vector QR Code Studio

High-resolution print-ready QR codes for offline campaigns

PRO

Every event includes a stylized QR code featuring enhanced error correction and center logo embedding. Download in high-resolution PNG (1024px) or vector SVG.

Subscription Calendars & Dynamic Feeds

Broadcast auto-updating multi-event calendar feeds (RFC 5545)

BUSINESS

Subscription Calendars allow you to group multiple events into a single dynamic feed. Instead of sharing one-off event links, share a subscription link or dedicated public landing page.

1

1-Click Subscribe

Attendees subscribe directly to the feed via Google Calendar, Apple iCal, or Outlook with one click.

2

Automatic Sync

Any new, modified, or canceled event automatically reflects in subscriber calendars without manual actions.

3

Subscriber CRM & Export

Capture subscriber emails, monitor growth metrics, and download complete subscriber lists in CSV format.

Calendar Manager & Public Hubs

Create feeds, generate your branded public /c/:slug hubs, and manage your subscribers in your dashboard.

Go to Calendars

REST API Access & Automation

Programmatically automate event and calendar link creation

BUSINESS

The CalLink Business plan (19€/mo) unlocks programmatic access to our high-performance REST API to automate calendar links directly in your software stack:

10,000 requests / mo
Generous monthly quota for high-volume booking and ticketing apps.
Scoped API Keys
Generate, name, monitor, and revoke API tokens anytime.
No-Code & Webhooks
Connect with Zapier, Make, n8n, Node.js, Python, or custom backends.

Dedicated API Dashboard & Live Docs

Interactive endpoint specifications, request payloads, and key management are available in your Developer Space.

Go to API Dashboard

100% Whitelabel Guarantee

Zero CalLink branding on your attendee journey

BUSINESS

With the Business plan, CalLink is completely invisible to your guests:

Public PagesNo powered by badge in footer.
Redirect LinksZero CalLink mentions during redirect flow.
SEO & MetadataClean metadata without brand suffixes.

Security, Data Privacy & GDPR

EU data residency and strict compliance with GDPR Art. 28

CalLink acts as a Data Processor (GDPR Art. 28) for event organizers (Data Controllers). Your attendee data is protected by enterprise security standards:

🇪🇺 EU Data Residency

All servers and database clusters are hosted in ISO 27001 European facilities.

🚫 Zero Data Selling

Attendee contact data is never sold, shared, or exploited for advertising.

🔒 Row Level Security (RLS)

Cryptographic RLS database isolation ensures organizers only access their own records.

🗑️ Instant Right to Erasure

Complete 1-click erasure of attendee leads and automatic file storage purge.

Frequently Asked Questions

Answers to common questions about links, quotas, and accounts

What is included in the CalLink Free account?

The no-account generator lets you create unlimited direct calendar links and HTML email button snippets with 100% browser-based calculations. By registering a free account, you also get 1 active saved event in your dashboard, a dedicated hosted public invitation page (/e/:id), tracking for up to 50 calendar additions, and essential live analytics (global views, clicks, and adds count).

How does the Custom Form Builder work?

The visual form builder (/forms) allows you to build custom registration questionnaires with 6 field types (short text, paragraph, phone number, dropdown select, multiple checkboxes, and GDPR opt-in consent). You can assign a reusable template across multiple events and preview the attendee experience in real time. The Pro plan includes up to 5 forms with 5 questions per form, while the Business plan provides unlimited forms and questions. All guest responses sync instantly to your Contacts CRM, with 1-click CSV export available on Business.

Do the calendar links expire?

Standard generated links never expire because all event parameters are self-contained in the URL. Trackable Pro links remain active throughout your subscription.

Can I edit an event after sharing the link?

Yes! If you created the event under a Pro or Business account, you can update times, locations, or descriptions anytime from your dashboard. The public page and short links update dynamically.

What is the difference between Pro and Business?

Pro (9€/mo) is designed for event creators (analytics, RSVP forms, QR codes, branding, 3,000 adds/mo). Business (19€/mo) unlocks unlimited Subscription Calendars (dynamic auto-synced feeds RFC 5545), full REST API access (10,000 req/mo), 100% whitelabeling, and CSV subscriber exports.

Ready to Get Started?

Generate your first calendar link in under 30 seconds.